Dear Google, it’s time for better CSS support in Gmail
Please don’t take this the wrong way – I don’t want to pick on Gmail. It is certainly not alone among email clients in its patchy support for CSS code. But what makes Google’s webmail service stand...
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How to improve your email design – Notes from an email designer
One area of email marketing that is always changing is email design. All our clients often look to improve their email designs. Whether it’s questions about what a certain email platform can do or...
View ArticleThree experimental CSS effects to spice up your emails
Three experimental CSS effects to spice up your emails CSS is the technology that makes the web pretty. It’s also used in email, albeit in a more primitive and fragmented form. A lack of universal...
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A quick guide to email pop-up culture
Excuse me! I’m an email subscription pop-up. I hope you don’t mind the interruption. You can tell me to go away, if you like… or you can pop in your address and look forward to some juicy content in...
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Beyond the subject line: your inbox marketing toolkit
Your email subject line has a tough job. With just a few words, it needs to: Grab the reader’s attention Tell them something useful That’s a big ask, given that perhaps only around 40 characters will...
View Article8 ways coding skills make you a better marketer
Marketing is a profession of contrasts where the creative blends with the analytical. Scope for imagination sits alongside the need for logic. In today’s digital world, there are few careers that...
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6 ways to spot AI-authored copy
Generative AI can do some amazing things. It’s a painter and musician and coder and, of course, author. How good it is at performing those roles is a topic up for debate. AI artwork regularly drifts...
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Email mistakes to be avoided
Email marketing is our business, and that includes a sneaky peak at some top companies. Along the way, we’ve come across some surprisingly basic mistakes, plus some poor designs and strategies to be...
View ArticleEmail: the big picture
Email is a wonderful marketing medium. Its ROI is legendary. One might go so far as to say that it’s the best marketing channel. They might even be right – but there’s a better way to look at it. A...
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Have a think about that link
Links are a cornerstone of the web. After all, the HT in HTML stands for HyperText. And HyperText is a fancy way of saying text with links. Marketing emails are of course also based on HTML. And...
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